FBISE, NCP & NBF-aligned resources for Classes 9–12
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Computer Chapter 7 : Topic 2.1
Business Plan
1 / 12
While preparing a business plan, an entrepreneur estimates the total number of customers who could ever purchase the product without considering location or competition, which market size is being calculated?
Reasoning: TAM (Total Addressable Market) represents the entire potential demand for a product or service.
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A startup sells electric bicycles only within one province even though customers exist across the country, which market size best represents the customers it can realistically serve?
Reasoning: SAM (Serviceable Available Market) is the portion of TAM that the business can actually serve.
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A newly established business expects to capture only five percent of its serviceable market during its first year of operation, which market size does this estimate represent?
Reasoning: SOM (Serviceable Obtainable Market) is the realistic share of the market a business expects to capture.
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An entrepreneur explains that the product uses less electricity than competing products while offering the same performance, which important business plan element is being highlighted?
Reasoning: A Unique Selling Proposition (USP) explains what makes a product different and better than competitors.
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Why should the product or service section of a business plan clearly explain how the proposed solution addresses the customer's problem more effectively than existing alternatives?
Reasoning: A business succeeds when its solution provides greater value than competing options.
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A business plan describes both the features of a mobile application and the specific customer problem it solves, what is the primary purpose of including this information?
Reasoning: The product or service section explains how the business solves customer problems.
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Before investing in a new business, why should an entrepreneur carefully evaluate expected costs, projected income, and possible profits within the business plan?
Reasoning: Financial feasibility determines whether the business is likely to be financially sustainable.
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A startup expects its operating costs to remain higher than its income for many years without improvement, what does this most likely indicate about the business plan?
Reasoning: If costs consistently exceed revenue, the business may not be financially viable.
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Which financial question should an entrepreneur answer before launching a product to reduce the risk of business failure?
Reasoning: Financial feasibility focuses on whether the business can generate sustainable profits.
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A business owner prepares a detailed plan describing how the product will reach customers, attract buyers, and compete successfully after its launch, which business plan element is this?
Reasoning: A go-to-market strategy explains how a product will be introduced and sold to customers.
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Which factor is most important when developing a go-to-market strategy for a newly launched product intended for a specific group of customers?
Reasoning: Identifying the target audience helps businesses choose effective sales and marketing methods.
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Which sequence best represents the logical process of preparing a strong business plan from understanding customers to successfully launching the business into the market?
Reasoning: A strong business plan identifies the market, offers a solution, checks financial feasibility, and develops a strategy to reach customers.
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